Horror Survey – Results

A while back we commissioned a survey on Horror films and the zombie sub-genre. Initially research conducted as part of our bid to shop ‘World’s End’ around production companies and agencies, we’re now keeping it as a general reference into audience trends and preferences. Because who knows, maybe one day we’ll make a horror film.

It’s evident from the data gathered that actually quite a lot of people typically don’t like watching horror films – my previous outlook on this genre was that it was the one that most people chose to watch, either at a cinema or at home, because they’re easy to watch but they provide a bit of stimulation. However not many actually do, and the reason seems to be because people are tired of the gore, the stock one-dimensional characters and how unrealistic the scenarios are. When it comes to zombie films people seem to have the same perception – that it’s a great idea but it’s been driven into the ground by repetitive, sell-by-numbers pictures that don’t do much to take the genre to new heights.

HORROR SURVEY – RESULTS

Respondents – 23

Q1. Are you Male or Female?

Q2. How old are you?

Q3. How often do you watch films?

Q4. How often do you go to the cinema?

Q5. What attracts you to a film?

Q6. Which genre(s) do  you watch the most?

Q7. Do you like watching horror films?

Q8. Which horror sub-genre do you prefer to watch?

Q9. What is about horror films that you do/don’t like?

RESPONDENT DETAILS ANSWER
 

Female, 25-34

Erm. I don’t like the over use of blood or stereotypes… I like twists, suspense and old horror films like Hitchcock. Where it’s more about the story/buildup as opposed to random attacks and LOADS of blood and gore.
Female, 34-50

I like the unexpected. It must have a good story.

Female, 50+

Why would you!?
Male, 25-34

Where do you start, from my early childhood I was taken by the darker side of cinema with movies like the Dark Crystal, The Black Cauldron, the Gremlins and Critters and IT quickly progressing to George A Romero’s Classics, the Exorcist, A nightmare on Elm Street, Hellraiser, Pet Cemetery and the Evil Dead (all 3 of them)…..I could go on =), (Courtesy of my then best friends brothers VHS collection). Then things started getting more serious looking at world cinema with Tartan Asia movies, Battle Royale, the French and Spanish Horror market and shock cinema, continually chasing that initial buzz or glint of terror and looking for something that goes that little further into the extreme than the last. Now the fear has gone but will always be remembered and has been replaced with a warmth and intrigue to the dark, disturbed and always exciting world of horror.

Female, 25-34

Scary
Female, 50+

Just don’t enjoy some of the gore or effects used

 

Female, 25-34

Generally I don’t enjoy getting getting scared for the sake of it, which seems to be what a lot of horror films are about, rather than anything truly creative. I appreciate horror films in the vein of Don’t Look Now, but something like Valentine seems entirely uncreative and as bad as a generic romantic comedy.

Male, 25-34

They scare me!

Male, 25-34

To be scared; to have your deepest, darkest fears played out on screen and to face these fears

Female, 25-34

Being scared!

 

Male, 25-34

I dislike the emphasis of many horror films being too often focused on cheap scares and gore for the sake of it, I much prefer a bit more plot, some character development and something to ponder for a few days.

 

Male, 25-34

I like to see how the characters try to stay alive/escape and to see what methods they employ. I like seeing monsters getting blown to bits with weapons.

Male, 25-34

Same storyline different title.
Male, 25-34

Scaring the shit out of me.

 

Male, 25-34

I don’t get any enjoyment from being scared. Some do, but for me it’s like a roller coaster (you know it’ll be fine but why go through the experience of thinking it won’t).

 

Male, 25-34

I like the fantasy-like scenarios and trying to understand directors’ approach and creative mindset especially in zombie films and psychological horrors.

 

Female, 25-34

Over use of Gore and Graphic Horror. Left to Imagination and surpence creates are longer lasting horror feel, than show-all-guts-and-blood.

 

Female, 25-34

Like – gore, weird stuff, intensity, smart story lines, good acting. Don’t like – when there ruined by an ending that doesn’t make sense, predictability, CGI and cheesy when it’s not meant to be.

 

Male, 18-24

Blood/Guts/Gore does nothing for me (Not scary) IT’S ALL ABOUT SUSPENSE!! GET THE RIGHT MUSIC AND YOU CAN BE SCARED OF ANYTHING. It’s also annoying how the majority of the characters are American teenage woofters, YOU NEED SOME BADASSES KICKING THE BAD GUYS INTO SHAPE.

Male, 18-24

I don’t enjoy being scared. The thrill has never been a good feeling.

Female, 25-34

Haunted house films are the best, as are zombie films

Female, 25-34

The suspense – it’s worse than the actual thing that happens.

Male, 18-24

Zombie genre

 

Q10. What is your opinion on the Zombie sub-genre?

RESPONDENT DETAILS

ANSWER

Female, 25-34

I don’t really watch them. Shaun of the Dead however, that’s amazing.

Female, 34-50

 Stupid.
Female, 50+

What is it?!

Male, 25-34

Zombies have always been a firm favourite of mine but they have been in and out of fashion more than Aviator sunglasses or Mc Hammer pants, Currently though the Zombie Market is rife again thanks to Robert Kirkman and the Walking Dead, Max Brookes with World War Z (upcoming Movie next year..). I personally like every Zombie movie I have ever seen (Even the real Cheese feasts) from Romero’s starting point up to Billy Connolly in Andrew Currie’s Fido (AMAZING MOVIE). Like with all things the inevitable will happen and the Zombie bubble will eventually burst (when the next Movie monster makes a big enough stand) but as long as there are people out there that still care enough about the un-dead like the Romero’s, Kirkman’s and Brooks’s it will undoubtedly return and remain a prominent figure shuffling along our screens for years to come (fingers crossed). But until that happens let’s all enjoy the current Zombie feast while we can.
Female, 25-34

It’s okay if done well.

Female, 50+

Have none.
Female, 25-34

Never watched it really!

Male, 25-34

Over done – too many same-y films.
Male, 25-34

Like most sub-genres there are good films and bad films, but mainly what I like is the social aspect – how people act and react, what they do to survive.

Female, 25-34

Ridiculous. From my limited understanding it’s been re-hashed over and over… Bit brainless.
Male, 25-34

Shaun of the Dead is the extent of my zombie viewing experience. I’m not particularly drawn to it to be honest.

Male, 25-34

I own a number of zombie films (28 Days/Weeks later, Zombie Diaries etc) have watched more and am always willing to give another one a go.

Male, 25-34

Don’t know much about it.
Male, 25-34

Zombieland rules.

Male, 25-34

Overdone, 28days later was a good take on it but nothing new has been introduced to the genre so you know the plot line before you even see the film/story. The walking dead is also monotone rubbish.
Male, 25-34

I find it intriguing. It is something that us as curious humans will forever hypothesise.

Female, 25-34

Done right is amazing. It can be very hit and miss as some people prefer the Classic-Slow Moving Zombie and other prefer the fast-moving. Sometimes the story to some zombie films are rubbish too much on the ‘dumb’ level. Zombies are quite a “male audience” monster.
Female, 25-34

I love zombies but there’s only a few diamonds in a sea of crap. There’s a handful of amazing zombies films but then for each one you get 10 crap versions.

Male, 18-24

Slow zombies are ace but fast zombies piss me off. The walking dead is cool. I would like a zombie movie that ended by leaving the audience filled with hope that there is a cure and the world can recover.

Male, 18-24

Fantastic and I’ll sit down to a good Zombie film even if I ignore most other horrors.

Female, 25-34

I love zombies.

Female, 25-34

Love zombies – it is kind of a comedy/horror!
Male, 18-24

I enjoy zombie films because they usually have an interesting back story to them.

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