Delving further into the deadly and the depraved for this Hallowed month of horror, 31 Fright Nights returns for 2018.
This year’s theme opens the archives of one of horror’s most prestigious and trail-blazing producers; a man who hasn’t tried to reinvent the wheel so much as patent it as his own. He embraces everything that makes the horror genre we know and love by allowing his filmmakers their creative freedom with only three stringent rules, leading him to have grossed over $1bn.
One of the most lucrative and successful businesses you can be in is film. If you know what works, if you know what will make a buck – and you have a few spare yourself to kickstart it all – you’ll be in film. To drill down, if you really know where the money is, you’ll make horror.
Love him or hate him, Jason Blum has made a huge success from the ever profitable horror genre. With tight restrictions on budget, location and shooting schedule, he is able to hone the very best talent whilst simultaneously making an excellent return.
But despite his business model, he’s not in it solely for the money; follow his Twitter account and you’ll see that he clearly loves the genre. Do his tight restrictions enable him to make money or enable him to realise in the filmmakers a potential that only budget and time restrictions can produce? Well, it’s both.
It can be argued that he’s about the buck; the series of Paranormal Activity films are kind of testament to this. Though they hold a place in my filmic heart and each have their own potential, there’s no doubt that this universe was expanded solely to cash
in on the success of the original film.
But he’s also willing to stick his neck out on the line. I genuinely believe that he doesn’t just see the dollar signs; he sees the potential. His producing ranges far outside of horror and has even bagged him Academy Award nominations for non-horror films, namely Whiplash; although, that said, his most lucrative film to date is an out-and-out psychological horror film Get Out. However, would that film have ever been made if not for the financial and emotional backing of Blum? A film weighted in Trump-era racism and bigotry, with a clear and skewed view of black lives and whether – or why – they matter.
There’s no doubt that he’s making waves in the industry; his business model is profitable and his catalogue is enviable. With the highly anticipated sequel to Halloween due, there can be no doubt that Jason Blum has his audiences hearts – and wallets – at the forefront of his mind.
31 Fright Nights: Halloween 2018 – Jason Blum Special
- Paranormal Activity
- Paranormal Activity 2
- Paranormal Activity 3
- Paranormal Activity 4
- Paranormal Activity: The Marked Ones
- Paranormal Activity: The Ghost Dimension
- Insidious: Chapter 2
- Insidious: Chapter 3
- Insidious: The Last Key
- The Purge
- The Purge: Anarchy
- The Purge: Election Year
- Ouija: Origin of Evil
- The Visit
- The Green Inferno
- Happy Death Day
- The Veil
- The Lazarus Effect
- The Town That Dreaded Sundown
- The Belko Experiment
- Dark Skies
- The Bay
- Sinister 2
- Get Out